Strategic. Întreaga industrie de comunicare. Un singur portal.
  • Publicitate
  • Marketing
  • PR
  • Media
  • Digital
  • Lifestyle
Stiri / Editoriale / Evenimente / Cariere / Blog
  • iKonect
  • iKonect
  • Facebook
  • Twitter
  • RSS

Prima pagină > Publicitate > Nescafe personalizeaza statiile de autobuz

Mandri ca natiune | Spune ce valori ai, ca sa-ti spun ce citesti | In 20 de ani am crescut cat altii in o suta | Cristian Lupsa si Radu Ionescu | Reclame unicat in DoR

02.04.2009 | Alina Tabacu

Nescafe personalizeaza statiile de autobuz

statie_cafea_nescafe_2Nescafe a transformat statiile de autobuz in cafenele. Prin acest proiect, Nescafe a dorit sa trasforme momentele de asteptare ale autobuzului in clipe de relaxare, aducand atmosfera prietenoasa din cafenele, statiile fiind dotate cu canapele si un decor specific acestui tip de local.

Proiectul “Statiile de autobuz” se desfasoara in intervalul 1- 30 aprilie 2009, in centrele marilor aglomerari urbane – Bucuresti, Brasov, Craiova, Cluj si Iasi.

Timp de o saptamana, doritorii vor putea savura o cafea preparata special de catre Nescafe, iar invitatia la cafea va continua si in saptamanile urmatoare, trecatorii primind pliculete de Nescafe Red Cup si Nescafe 3 in 1, pentru a-si prepara singuri cafeaua acasa.

Prin derularea acestui proiect, dorim sa oferim o solutie diferita pentru eliminarea rutinei cotidiene. Statiile de autobuz reprezinta locatiile in care atat dimineata, cat si seara, rabdarea oamenilor este pusa la incercare. De aceea, noi le oferim statii de autobuz inedite, care reusesc sa ii detensioneze pe drumul spre sau dinspre serviciu. In plus, calatorii au ocazia sa experimenteze ceva unic, pentru ca aducem noi cafeneaua in calea lor, a declarat Ana-Maria Stanca, Senior Brand Manager Beverages, Nestlé Romania.statie_cafea_nescafe

Din partea Nestlé echipa de proiect a fost formata din: Ana-Maria Stanca – Senior Brand Manager, Tulia Casvean – Brand Manager, Silviana Mihalache – Brand Manager si Isolda Zavoianu, CRM Manager.

Dezvoltarea si implementarea proiectului „Statii de cafea Nescafe” s-a datorat si agentiilor BV McCann Erickson, Zenith Media Romania si agentiei de productie Media Advertising.

Compania elvetiana Nestlé, liderul mondial al industriei alimentare, a fost fondata in anul 1866 de catre Henri Nestlé si este astazi cea mai mare companie de produse alimentare din lume, fiind prezenta in 84 de tari, cu 456 de fabrici si un numar de 283.000 angajati. Nestlé a patruns pe piata romaneasca in 1995, in momentul de fata avand peste 700 de angajati.

1 comentariu
  1. Payormlom

    15.12.2011 00:58

    [color=red]
    Get a hold of at any of these pretty cut price (Literally a tiny fraction of the fee)!!!!!
    Email message me at buybreastactives @ gmail.com, so I can tell you how much. Please feel free to ask for any titles that are not on this catalog.
    (These arent all… there are about 25,000 whole titles availalble.)
    [/color]

    Edwin Valero vs Hector Velasquez XviD/DivX
    Helio Gracie XviD/DivX
    PC Fitness DVD-Rom ISO DVD
    UFC 103 Unaired Prelim – Eliot Marshall vs Jason Brilz XviD/DivX
    Stage Aikido Malcolm Tiki Shewan, Lausanne, 10-11/12/2005 DVD
    UFC•116•Shane Carwin vs Brock Lesnar•XviD•BluntzRip XviD/DivX
    MMA Live UFC 101 Weigh-In Special Other
    Systema – Vladimir Vasiliev – Russian Strikes [ 1 DVD Rip] XviD/DivX
    Tactical Athlete – Pull-up System [DVDRip] XviD/DivX
    Quinton Rampage Jackson [MMA CAREER] XviD/DivX
    WEC 50 prelim, Castillo vs Poirier WMA Other
    KOTC Sniper – 2 fights Mamoru vs Guzman, Hervey vs Tamura XviD/DivX
    Gracie BULLYPROOF 11 dvd set DVD
    JT Torres – Back Attack Secrets All-in-One NTSC DVD Ultimate Back Attacks DVD
    Black Belt Magazine 2009-11 pdf Other
    Rousimar Palhares – Career Pack Other
    Andre Arlovski Vs Brett Rodgers 06-06-2009 Strikeforce WMV/ASF
    2008 Olympics – Freestyle Wrestling MPEG/xVCD
    UFC-104 Prelim Hardonk v Barry XviD/DivX
    2009 Pan Jiu-jitsu Championships Disk 2 Black Belt Best Fights Missing Fights DVDRip XviD-UPiNSMOKE XviD/DivX
    UFC 102 Couture vs Nogueira PPV HDTV XviD-aAF HDTV
    Yukinori Sasa Attacks From the Guard Position Vol 1 BJJ Elite DVD
    Fighting Words with Mike Straka 2010 04 23 Bobby Lashley 720p HDTV x264-BOV x264
    Spike Best Of Pride S01E05 720p HD TS–SRC HDTV
    WEC World Extreme Cagefighting BigPack *updated* Other
    Eihachi Ota-reupload WMV/ASF
    The Trigger Point Therapy Workbook Your Self Treatment Guide for Pain Relief Other
    UFC Fight Night 22 Marquardt vs Palhares HDTV x264-RUDOS mp4 x264
    KOTC-Excessive Damage 06 18 10 XviD-UPiNSMOKE XviD/DivX
    UFC 110 Post Fight Press Conference-Bm Divx XviD/DivX
    Affliction Day of Reckoning DVD DVD
    K-1 World Max 2009 Final HDTV XviD-aAF XviD/DivX
    Saturday Fight Night 2010 09 04 WS PDTV XviD BOV XviD/DivX
    Mike Tyson Raw And Uncut Episodes 1 – 11 XviD/DivX
    DEEP-49th Impact 27th August 2010 XviD XviD/DivX
    Inside MMA 2009 08 07 HDTV XviD-KYR HDTV
    peak performance 39 ebooks from http//www pponline co uk/books Other
    [K-1 WORLD MAX FINAL 8] Drago vs Yuya Yamamoto 2009-07-13 XviD/DivX
    RevAbs Workout 10-Disc set plus docs XviD/DivX
    Wanderlei Silva Greatest Hits 2006 NTSC DVDR-OSS DVD
    Penchak Silat Traditionnel XviD/DivX
    Mimi Solaire – Back in Shape avi XviD/DivX
    Herman Suwanda Mande Muda 9 DVD
    HDNet Dynamite 2009 Full Event Part 1 720p HD TS–SRC Other
    KOTC Imminent Danger HDTV XViD KYR XviD/DivX
    Inside MMA D22 Custom DVD ISO Read NFO DVD
    Bellator Fighting Championships XXXIV 720p HDTV x264-RUDOS mp4 x264
    Chek – Assessing core function Scientific Core Conditioning course DVD’s 3&4 of set of 7 XviD/DivX
    2nd Opening Bout Affliction 2 Albert Rios vs Antonio Duarte x264
    Muay Thai – Lumpinee Stadium 2009 XviD/DivX

    shop for Steve Maxwell Kettlebell vids MPEG/xVCD UFC’s Ultimate 100 Greatest Fights EP04 HDTV 720p x264 HDTV WEC 34 Destiny 06-01-08 XviD IceMan XviD/DivX professional review
    get UFC 94 Lyoto Machida vs Thiago Silva SDRIP x264 x264 UFC 115 Liddell vs Franklin Weigh-Ins 720p HDTV x264-WB x264 Impact FC The Uprising Shamrock vs Rizzo HDTV x264-WB x264 program review
    use UFC 117 Silva vs Sonnen Weigh-Ins HDTV x264-RUDOS HDTV Norifumi Kid Yamamoto – Career Pack XviD/DivX [DREAM 8] Shinya Aoki vs Hayato Sakurai www kimjudas blogspot com x264 study
    order VFC 30 – Night of Champions Other Manny Pacquiao E60 HD Source 169 WS XviD/DivX Some SBGI Membership Site material Other testimony
    pick up Mayweather-Mosley 24-7 – Ep 2 – HD-Source DVD DVD Sumo Nagoya Basho 2008 Day 3 XviD/DivX K1 WGP 2010 Final16 Overeem vs Edwards HDTV XviD-XRIP avi XviD/DivX check out
    look for UFC 100 2009 BDRiP XviD-KYR dvdrip XviD/DivX Countdown to UFC on Versus Vera vs Jones 720p HDTV x264-KYR x264 Wing Chun – AugustineFong – Wooden Dummy,Weapons,Fundamentals XviD/DivX synopsis
    purchase UFC 117 Countdown HDTV XviD-KYR HDTV Scott Sonnon Leg Fencing 1-3 DVD M-1 Challenge 2008 Finland vs Russian Red Devils HDTV XviD-aAF XviD/DivX review article
    get hold of HBO Boxing Mayweather vs Mosley Main Event HDTV XviD-WB XviD/DivX UFC 75 Champion vs Champion PROPER DSRip XviD-aAF XviD/DivX Team Terere – Andre Galvo & Eduardo Telles testimonial
    pick up HBO Boxing Mosley Vs Mora PPV MAIN EVENT WS DSR XviD-KYR XviD/DivX Dan Inosanto Definitive Collection Complete MPEG/xVCD Brooks Kubik bodyweight training 5 of 6 XviD/DivX article
    acquire Muay Thai from Thai TV, 2009-11-21, Siam Omnoi Stadium XviD/DivX WEC 48 Preliminary Fights 720p HDTV x264-KYR x264 Oswaldo Alves Evolution of BJJ DVD BJJ Elite DVD report
    obtain FNF 8-6-2010 – DivX XviD/DivX UFC 102 Couture Vs Nogueira NTSC DVDR-NTX DVD Jordan Radev vs Aleksander Shlemenko – Fight Festival Helsinki 10-17-2009 Other review article
    buying M-1 Global•Breakthrough•Fedor Emelianenko vs Gegard Mousasi•720p•x264•BluntzRip x264 The Ultimate Fighter S10E03 HDTV XviD-KYR HDTV YogaWorks for Everybody – Body Slim avi XviD/DivX reviewed
    use Fedor Emelianenko and Shinya Aoki performing in an exhibition bout at M-1 Global’s XviD/DivX Sumo – Natsu Basho 2007 – Day 06 – Full Coverage XviD/DivX UFC=108 Duane Ludwig vs Jim Miller XviD/DivX check out
    shop for UWC Ultimate Warrior Challenge 1-10 DVDRIP XviD-PuffY XviD/DivX Introduction to Madjapahit Silat / 2 volume set XviD/DivX [M-1 Challenge 3 in Japan] France vs Spain 2009-04-30 x264 guide
    pick up K-1 WORLD MAX 2009 FINAL 8 XviD BluntzRip XviD/DivX Heart of a Champion Machado XviD/DivX Steve Maxwell 300 Spartans XviD/DivX read
    purchase Bellator 31 Unaired Fights Flv-HLP Other Wanderlei’s New Tattoo XviD-JR XviD/DivX Wanderlei Silva Greatest Hits 2006 NTSC DVDR-OSS DVD testimony
    get hold of Brazil Open Fight 1997 Xvid XviD/DivX The Filipino Martial Arts by Dan Inosanto 6 DVD Set-UPiNSMOKE DVD Victor Costa – A Glimpse its small ; give it a try Other read
    look for Wing Chun – Jin Young Lessons Part 1 XviD/DivX Bellator Fighting Championships XXIII HDTV XviD-UPiNSMOKE XviD/DivX UFC 120 Pre-Fight Press Conference XviD-UPiNSMOKE XviD/DivX reviewed
    find Shooto – The Way of SHOOTO 2010 01 23 [JPN] Xvid XviD/DivX Maxim – May 2010 US Cover girl – Arianny Celeste Other UFC 109 Relentless DVDRip XviD-JETSET XviD/DivX report
    get hold of Immortality 2-May 14th 2010 XviD/DivX UFC music MP3 Naginata Jitsu with Don Angier DVDRip XviD-UPiNSMOKE XviD/DivX testimony
    purchasing CFC 8 Australia DVD DVD THOM ORTIZ – Arm Drags & Underhooks Wrestling Instructional Takedown Setups, Takedowns Vengeance at the Vanderbilt 11 DVD 2/24/2001 -Serra DVD overview
    deal Karate of Choki Motobu MPEG/xVCD Xande Retail DVDs ISO UPiNSMOKE DVD Ryan Bader – UFC Career XviD/DivX testimony
    find Deadliest Warrior S02E11 720p HDTV x264-aAF x264 Cesar Gracie – BJJ – All 9 Volumes MPEG/xVCD Title MMA Instructional Series DVD All-in-one AIO w/ Duke Roufus & Eric Schafer DVD testimony
    acquire 2009 11 23 MMA Connected XviD-JR XviD/DivX Warrior Silat/Pendekar Steven Benitez XviD/DivX Hype FC Thailand vs Challenger Series Thailand vs Germany XviD 4 Fights XviD/DivX reviewed
    look for K-1 Dynamite 2008 Full Event JPN ISO DVD K-1 WGP 2009 Final 16 Qualifyer Full Event XviD BluntzRip HDTV Countdown to UFC 93 Franklin vs Henderson Other evaluation
    use Systema – Beyond The Physical XviD/DivX Nunchaku – Karate Weapon Of Self-Defense Fumio Demura MPEG/xVCD Countdown To UFC 107 XviD-JR XviD/DivX synopsis
    buying UFC Primetime Evans vs Jackson Part 1 HDTV XviD-aAF HDTV SBGi – Functional Jeet Kune Do 2 – Intermediate clinch DVD UFC 108 Evans Vs Silva D2 REPACK NTSC DVDR-NTX DVD article
    get [Sengoku 9] Michihiro Omigawa vs Marlon Sandro 2009-08-02 XviD/DivX ADCC 2005 Absolute MEN DVDrip WMV/ASF Calisthenics Kingz Boot Camp Basics DVDrip XviD/DivX assessment
    pick up Target Focus Training – Joint Breaking Series [5 DVDs rip + 10 MP3s] DVD Jungle Fight 17 Vila Velha DVD Ripp XviD/DivX White Crane Speed and Evasion Volume I MPEG/xVCD check out
    get hold of Mastering Shorin Ryu Karate MPEG/xVCD Tigger Iron Palm Training Other 2009 07 17 Heat XC 3 Ruthless XviD-JR XviD/DivX read
    purchase [K-1 WORLD MAX 2010] -63kg Japan Tournament 1st Round full event part 2 XviD/DivX Fighting Words With Mike Straka 2010 08 27 HDTV XviD-JR **Stephan Bonnar** XviD/DivX Pancrase 2010 06 05 Passion Tour 5 DVD guide
    find Fight News – UFC 115 ‘Liddell Vs Franklin’ Preview XviD-JR XviD/DivX Best of King of the Cage XviD/DivX Results Based Training with Brett Jones DVD DVD professional review
    get Crossfit Journal – The Performace Menu 1- 43 Other Multistage Fitness Bleep Test MP3 The Art of Pencak Silat – Ground Combat Steven Benitez DVD DVD program review

Posteaza un comentariu
Click here to cancel reply.

Asemanatoare

O noua campanie de imagine NESCAFÉ

NESCAFÉ si McCann Erickson au lansat o noua campanie de imagine ce porneste de la ideea ca pentru a avea momente placute, cafeaua este cel mai potrivit liant.

Nescafé si eva.ro au lansat un joc virtual

Nescafé a lansat in parteneriat cu site-ul www.eva.ro jocul virtual www.lumeacafelei.eva.ro in cadrul caruia concurentii isi administreaza propria plantatie de cafea.

Interactions castiga si brandul JOE

Interactions este agentia de comunicare interactiva aleasa de Nestle pentru a dezvolta componenta centrala a campaniei "JOE – Indrazneste!": site-ul www.indraznestesitu.ro.

Bilant de promotie: “NESCAFÉ 3in1 si NESCAFÉ Frappé

Promotia “NESCAFÉ 3in1 si NESCAFÉ Frappé inving plictiseala”, construita de agentia McCann Erickson, a inregistrat la final peste 1,7 milioane de intrari si 486 de castigatori: 54 de participanti au castigat cate 1000 de euro, iar 432 au castigat cate un telefon Nokia X6.

„Scufita”- noua poveste semnata Graffiti BBDO

Graffiti BBDO a semnat noua campanie TV pentru serviciul Voce de la Romtelecom. Noul concept vorbeste despre bucuria de a-ti putea petrece timpul de-acasa, vorbind la telefon cu cei dragi, fara restrictii.

Totul despre ...
Crowdsourcing

Crowdsourcing

Crowdsourcingul presupune externalizarea unui serviciu, nu catre un contractor sau un colaborator, ci catre un grup de specialisti sau o comunitate, sub forma unei competitii.

24h cu ...
Nicoleta Padure

Nicoleta Padure

Desi initial ne-am propus sa povestim primele 24 de ore ale Festivalului Eurobest, credeti-ma, urmatoarele 24 sunt mult mai interesante …

Editorial
vezi toate stirileVezi alte editoriale
Iulian Padurariu
Iulian Padurariu
Consultant de marketing asociat, Marks Marketing
Autorul a postat 1 articole

Mandri ca natiune

Obsesia nationala a romanilor, brandingul de tara, revine mai abitir ca oricand in atentie. De data aceasta, de la o voce pe care o asculta toata lumea cu sufletul la gura: Mugur Isarescu. Si nu vorbim aici doar de lumea din Romania.

citeste editorialCiteste editorialul
Interviu
De 10 X Premiile TVmania

De 10 X Premiile TVmania

Intr-un interviu acordat Strategic.ro, Smaranda Gabrielescu, Account Director la Publicis Events, agentia care an de an organizeaza Premiile TVmania, povesteste despre provocarile organizarii unui astfel de eveniment si experienta acumulata in toti acesti ani.

In 20 de ani am crescut cat altii in o suta

In 20 de ani am crescut cat altii in o suta

Whisky-ul face filmele mai creative

Whisky-ul face filmele mai creative

PR de profesie, jurnalist de vocatie

PR de profesie, jurnalist de vocatie

Publicitatea intre agonie si extaz

Publicitatea intre agonie si extaz

Campanii publicitare
Senzatiile tari trezesc romanul

Senzatiile tari trezesc romanul

ROM, batonul de ciocolata cu o vechime de 46 de ani pe piata din Romania, a fost relansat cu un nou slogan: “The taste of coolness!” si o campanie de comunicare integrata care imprumuta din valorile “Visului american”. La 1 octombrie a fost anuntata si lansarea unui nou ambalaj ce presupunea inlocuirea drapelului cu steagul american.

Newsletter

Inregistrati-va acum pentru newsletterul Strategic si veti primi acces GRATUIT la articole premium, resurse si studii de caz exclusive!

Nume:

Email:

Dosare Studiul european de monitorizare in domeniul comunicarii

Studiul european de monitorizare in domeniul comunicarii

12.07.2010 | PR

Asociatia Europeana pentru Educatie si Cercetare in Relatii Publice (EUPRERA) si Asociatia Europeana a Directorilor in Comunicare (EACD) au dat publicitatii rezultatele studiului european anual de monitorizare in domeniul comunicarii.

vezi alte dosareVezi alte dosare
Taipan Skin
Video
vezi toate videourileVezi tot
Lay’s – Fii pe faza

Lay’s – Fii pe faza

Bioflu – Meeting

Bioflu – Meeting

Sledge

Sledge

Evenimente

Social Media Summit Cluj

Data: 16 decembrie 2010
Loc: Hotel City Plaza
Tara: Romania
Categorie: Digital • Marketing

Cum ar putea creste vanzarile prin pagina de Facebook? Este LinkedIn locul in care un antreprenor poate gasi parteneri de business de incredere? Se poate o afacere promova in 140 de caractere sau mai putin? Ce asteptari au de la Social Media si cum folosesc companiile retelele sociale pentru pentru a se promova? Raspunsurile la aceste intrebari pot fi aflate la Summit-ul regional despre retele sociale si strategii de marketing prin social media, organizat de revista Biz la Cluj.

detalii evenimentDetalii eveniment
Pauza de pranz
14.04.2010 | Lifestyle

Restaurantul Mju

15.10.2009 | Lifestyle

Violeta’s Vintage Kitchen

01.10.2009 | Lifestyle

Clubul Taranului Roman

24.07.2009 | Lifestyle

Casa Vernescu

16.07.2009 | Lifestyle

Derby

Site conceput si dezvoltat de RockMedia
  • Categorii:
  • Publicitate
  • Marketing
  • PR
  • Media
  • Digital
  • Lifestyle
  • Cariere
  • Blog
  • Test

Tag-uri: Interviuri | Analize | 24h cu ... | Opinii | Video | Totul despre | Feature

Copyright 2008 Strategic. Toate drepturile rezervate. Despre noi | Politica de confidentialitate
NOTA: Toate informatiile din site sunt scrise de echipa Strategic. Termeni de utilizare
Spune-ne parerea ta despre site-ul Strategic. Trimite-ne feedback