Mandri ca natiune | Spune ce valori ai, ca sa-ti spun ce citesti | In 20 de ani am crescut cat altii in o suta | Cristian Lupsa si Radu Ionescu | Reclame unicat in DoR
Rogalski Grigoriu Public Relations, dublu premiata la IPRA
Healthcare – joint winners
GlaxoSmithKline Hong Kong & Weber Shandwick, Hong Kong for Shall we talk? Act now! Cervarix Launch Campaign
Polish Gastroenterology Foundation & United PR Sp. z o.o., Poland for Beat Cancer – first nationwide colon cancer raising awareness campaign in Poland
Internal communications
American Airlines & Weber Shandwick, USA for Fueling Change: American Airlines Gets Fuel Smart
International
World Hepatitis Alliance & Fleishman-Hillard, International for ‘Am I Number 12?’: World Hepatitis Day 2008
Launch of a new product
Slavinsky Art Gallery, Russia for Awaiting the Golden Age – Launch of Slavinsky Art Gallery
Launch of a new service
Victoria & Weber Shandwick, Spain for Launch of Victoria sports betting in Spain
Media relations – joint winners
American Heart Association (AHA)’s Go Red for Women (GRFW) cause & Edelman, USA for Go Red For Women 2008 Untold Stories Campaign
Lipton & Solid Relations, Greece for Lipton Linea: You will love your silhouette
NGO campaign
Oceana, Switzerland for Cut the Bait: It’s Time to Stop Overfishing Subsidies
PR on a shoestring
Chase Corp & Rogalski Grigoriu Public Relations, Romania for “What a fun time to be here!”
Public affairs
Dispensing Doctors Association & Weber Shandwick, UK for Saving Rural Medical Services
Public sector – joint winners
The Queensland Water Commission, Australia for Target 140: Transforming South East Queenslanders into world class water savers
U.S. Army & Weber Shandwick, USA for Dallas Grassroots Initiative
Publications
Finnair & Miltton, Finland for Departure 2093: Five Visions of the Future of Flying
Sponsorship
Holcim Serbia & Executive Group, Serbia for Sponsoring ‘The Dream House’: Holcim Builds its Corporate Brand in Serbia
Technology
T-Mobile UK & Brands2Life, UK for G Days: Launching the T-Mobile G1
Travel & Tourism
New Caledonia Tourism (Australia) & Horizon Communication Group, Australia for Positioning New Caledonia as the one of the best gourmet experiences outside of France
Creativity Award
Babiy Yar book & Pleon Talan, Ukraine for Babiy Yar book – launch campaign
Special Commendations
Corporate Communications
National Transplant Organisation & IKON SCS S.A., Greece for IKON SCS – National Transplant Organisation
Corporate Responsibility
Microsoft Italy & Edelman Italy, for SicuramenteWeb: surfing safely on the Web
Internal Communications
TEO LT, AB Group & Andriuskeviciute, Kuras and Partners (UAB “ZG34”), Lithuania for
TEO Project: “Save Resources and Change Yourself”
UN Nominees
The Japan Dairy Council & Dentsu Public Relations Inc., Japan for Japan’s milk price problem: the 30-year challenge
Eczacibasi, Turkey for Eczac?ba?? Personal Hygiene School Program
Microsoft Italy & Edelman Italy, for SicuramenteWeb: surfing safely on the Web
Turk Telekom & Bersay, Turkey for Save a Tree, Plant a Tree
Oceana, Switzerland for Cut the Bait: It’s Time to Stop Overfishing Subsidies
Crowdsourcing
Crowdsourcingul presupune externalizarea unui serviciu, nu catre un contractor sau un colaborator, ci catre un grup de specialisti sau o comunitate, sub forma unei competitii.
Nicoleta Padure
Desi initial ne-am propus sa povestim primele 24 de ore ale Festivalului Eurobest, credeti-ma, urmatoarele 24 sunt mult mai interesante …
Vezi alte editoriale
Mandri ca natiune
Obsesia nationala a romanilor, brandingul de tara, revine mai abitir ca oricand in atentie. De data aceasta, de la o voce pe care o asculta toata lumea cu sufletul la gura: Mugur Isarescu. Si nu vorbim aici doar de lumea din Romania.
De 10 X Premiile TVmania
Intr-un interviu acordat Strategic.ro, Smaranda Gabrielescu, Account Director la Publicis Events, agentia care an de an organizeaza Premiile TVmania, povesteste despre provocarile organizarii unui astfel de eveniment si experienta acumulata in toti acesti ani.
Senzatiile tari trezesc romanul
ROM, batonul de ciocolata cu o vechime de 46 de ani pe piata din Romania, a fost relansat cu un nou slogan: “The taste of coolness!” si o campanie de comunicare integrata care imprumuta din valorile “Visului american”. La 1 octombrie a fost anuntata si lansarea unui nou ambalaj ce presupunea inlocuirea drapelului cu steagul american.
Studiul european de monitorizare in domeniul comunicarii
Asociatia Europeana pentru Educatie si Cercetare in Relatii Publice (EUPRERA) si Asociatia Europeana a Directorilor in Comunicare (EACD) au dat publicitatii rezultatele studiului european anual de monitorizare in domeniul comunicarii.
Social Media Summit Cluj
Cum ar putea creste vanzarile prin pagina de Facebook? Este LinkedIn locul in care un antreprenor poate gasi parteneri de business de incredere? Se poate o afacere promova in 140 de caractere sau mai putin? Ce asteptari au de la Social Media si cum folosesc companiile retelele sociale pentru pentru a se promova? Raspunsurile la aceste intrebari pot fi aflate la Summit-ul regional despre retele sociale si strategii de marketing prin social media, organizat de revista Biz la Cluj.